Privacy Policy

This is the Privacy and Cookies Policy for the Atlas Publishing Co website ("ATLAS", "we", "us" and "our site"). We are committed to protecting and respecting your privacy.

This Policy and any other documents referred to in it explain:

  • Information we collect about you

  • Our legal bases for processing your information

  • How we use your information

  • Promotional updates and communications

  • How we store and retain your information

  • Cookies and other technologies

  • Cookie Removal

  • Update or correct your information

  • Opt out or close your account

  • Security and protection of your information

  • Users Aged 13 or Under

  • European Users

  • Changes to this policy

  • Contact us

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By using our website and our services, you acknowledge you have read and understood this privacy policy.

In Summary: This Privacy Statement applies to the operations of Atlas Publishing Co, which services are directed at users in the United States of America. It explains how ATLAS collects, uses, and safeguards your personal data. By using the sites and providing us with personal data you are consenting to our processing data in the United States and under its laws.

Data handling practices and rules may differ from country to country. Each ATLAS entity may have different policies, which will apply to (and be stated on) its sites.

If you are a resident of the European Union and wish to use our site, you can find information on the data policies of AtlasPubco.com that pertain to you in this document.

While we do our best to protect your personal information, ATLAS cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. What does all of this mean? Just as in the investing world, you must protect yourself. You are responsible for maintaining the secrecy of any password and/or account information. Please be careful and responsible whenever you are online, especially when using a computer that other people can use also or if you are on an unsecured network.

Many of our advertisers or partners, such as brokerages, merchants, or data providers, link from our site to areas on their own sites where they sell their own products and services. If you follow links from our site to others, you should be aware that you are doing business with those other sites, which have their own privacy and data collection practices. ATLAS has no responsibility or liability for these independent policies (and we may not even know what they are). For more information regarding a site and its privacy policies, check that site.

1. Information We Collect About You

We will collect and process the following personal data from you:


1.1 Information you give us

This is information about you that you give us directly when you interact with us.

  • Signing Up for Content Delivered via Email: When you sign up for a report or other content delivered by email, we will ask for your email address. We may also ask for your name as well as capture your IP address.

  • Subscribing to a Service: When subscribing to any of our newsletter or portfolio services, or purchasing a special report, we need to know the sort of information typically used for credit card transactions, such as your name, address, telephone number, and credit card number and expiration date. We encrypt all of this information using Transport Layer Security (TLS).

  • Stock Information: If you rate stocks on our rating platforms, we will save that information and may use it to identify content that we think is relevant to you. We may also use that information in the aggregate to help us better understand what our community and our premium members are interested in, so we can create and target our content better.

  • Other Services: We may also ask for additional information when providing other services. If you don’t want to give us the information requested, you certainly don’t have to, but you will not be able to take advantage of such offerings. For example, if we launch a text alert feature, we wouldn’t be able to send you any alerts unless you provide us with your mobile number. Or, you may not be able to gain access to certain areas of our site unless you register and/or subscribe.

  • Information About Others: If you use our recommendation service to email one of our articles to a friend, you will need to provide us with your friend's email address and your email address as a return address. We will automatically send this person a one-time email, with the recommended article attached, as well as invite your friend to visit and register with our site. We will not use these email addresses for any other purpose.


1.2 Information we collect about you from using our site

While on our site, we automatically log certain information about how you’re using our site. This information may include the URL that you just came from, your IP address (or a partially anonymized IP address), details about your browser, device, OS, or probable location, and the pages you visit while on our site.

When you visit our sites we will assign you a unique identifier so we can recognize you across different portions of our sites. You may have one or more of these, and they may persist between visits to our sites, so we can recognize you when you come back.

We may place a tracking mechanism, such as a pixel or web beacon, on pages or components of our site. This enables us to record in our server logs that a specific user ID has visited a particular page. This data allows us to analyze and determine our audience’s behavioral characteristics, which helps us to optimize our site, advertisement placement, and marketing focus.


1.3 Information we receive from other sources

We may place a tracking mechanism on pages or components of some of our partners’ sites so that when you use services from our partners, we can record that a specific user ID visited that service. This helps us analyze our audience in a manner similar to when you visit our own site.

We allow our advertisers and partners to collect certain information when you visit our site by allowing them to place a tracking mechanism, such as cookies, pixels, beacons, Google AMP Client IDs, or other technologies to collect and use information about you during your visit to this and other websites in order to provide advertisements they feel you would like.

By utilizing or permitting these tracking mechanisms, we prevent our partners from fraudulently representing your internet activity, and we ensure that we are trustworthy to our partners and advertisers about accounting for the exchange of your personal information. To read about your options for opting out of data sharing, please see our Opt Out or Close Your Account section of this privacy statement.

We have also engaged third-party companies to gather and process information about our users on our behalf, to help us improve our sites and find new members. These companies will combine our data about how you visit our websites with information that they have collected from outside our sites and provide it to us so that we can optimize your experience across our sites, across multiple devices, and based on your interests.


1.4 Business purposes and categories of personal information we collect

Our business is constantly evolving to create and deliver the most relevant products and services to you. We collect a variety of different personal data for numerous business reasons. For a full listing of those reasons, please see Section 3.


1.5 Categories of third parties from which we collect personal information

We collect information about you from third parties that have information about you or about people that exhibit similarities to the data we have collected about you. For more information, see the How We Use Your Information section of this privacy statement.

We collect personal information about you from the following categories of third parties:

  • Advertisers

  • Data Enrichment providers

2. Our Legal Bases for Processing Your Information

We can collect and process your data under one of the following legal bases for our use.

  • 2.1 Consent: We can collect and process your data with your consent. For example, if you have given your consent to receiving marketing material from us at the point we collected your information.

  • 2.2 Contractual Obligations: We need your personal data to comply with our contractual obligations. For example, if you have subscribed to one of our services, we use your personal data to fulfill and deliver that service to you.

  • 2.3 Legal Compliance: If the law requires us to, we may need to collect and process your data.

  • 2.4 Legitimate interest: We may use your data as required in the normal course of operating our businesses and services unless our legitimate interests are overridden by your rights.

3. How We Use Your Information

3.1 Business Purposes for Which We Collect and Use Personal Data

When we have a legal basis for collecting your personal information, we do so from a variety of sources, including without limitation your explicit input and interaction on our websites, through our advertisements on other websites, and through third parties that have information about you or about people that exhibit similarities to the data we have collected about you. We may combine your data with anonymized, aggregated data to draw inferences about you or your interests. We use all this data to make our site and our advertising relevant to you.

(Note: The data categories listed below are consistent with standard publishing operations)

  • Operations: Uniquer personal identifiers, Email, Browser info, Network activity.

  • Security: Name, Address, Payment methods, Multi-factor IDs, IP addresses, Network activity.

  • Advertising: Browser/Device IDs, Geolocation, Demographics (age/sex), Education, Commercial info, Personal interests, Inferences about preferences.

  • Marketing: Name, Email, Phone, Address, Usernames.

  • Optimization: Usernames, Email, Browser/Device IDs, Network activity.

  • Fulfillment: Name, Email, Phone, Address.

  • Personalization: Email, Usernames, Browser/Device IDs.

  • Research: Usernames, Browser/Device IDs, Geolocation, Demographics, Education, Commercial info, Personal interests, Inferences.


3.2 Categories of Service Providers to Which Personal Data is Disclosed

We utilize service providers to process personal information for a variety of purposes that would be difficult for our business to conduct on our own. We disclose personal information about you to the following categories of service providers in order to process data for us:

  • Data verification providers, like the US Postal Service

  • Content delivery providers, like Strongmail or Hubspot

  • Traffic monitoring and analytics providers, like Hotjar

In order to maintain relevant and accurate personal information about you, we may share your personal data, browsing habits, or other identifying information to service providers and third parties, and in return they may provide us with additional email addresses, names, physical addresses, other identifiers, browsing habits, and demographic information.


3.3 Categories of Other Third Parties to Which Personal Information May Be Sold; and the Business Purposes for such “Sales”

If you are a California resident, some of our disclosure of personal information is considered a sale of data even if we don’t receive something of monetary value in exchange. We share personal information in this type of “sale” with the following categories of third parties:

  • Companies that serve ads, like Facebook

  • Companies that offer header bidding auctions, like Google

  • Marketing analytics companies, like Google

  • Data enrichment firms, like Infogroup

We share personal information with third parties in this type of “sale” for the following business purposes: Advertising, Marketing, and Research.

4. Promotional Updates and Communications

Where permitted by one of the legal bases above, we will use your personal information for marketing analysis and to provide you with promotional update communications (e.g., by email) about our products/services and those of our affiliates and business partners.

To read about your options for opting out of marketing and promotions, please see our Opt Out or Close Your Account section of this privacy statement.

5. How we store and retain your information

We store your data in databases and on storage servers in our own facilities, in colocation data centers, and in those of our contracted service providers. Your data may not be stored in the country in which you reside. We typically store our data in the U.S. If you live in the European Economic Area, please see our section for European Users.

We retain personal data for as long as necessary to fulfill any legal obligations we may have as well as for purposes of processing your information for the delivery of our services. We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our services. You cannot be identified from aggregate information retained or used for these purposes.

6. Cookies and other technologies

Cookies contain bits of data that websites such as ours place on your computer’s hard drive for record-keeping purposes. We use our cookies: (a) With the aim of optimizing our website and improving member experience. (b) To allow you to access any premium content that you have subscribed to. (c) You have the option of not accepting the cookies we set. However, if you reject our cookies, you will not be able to take advantage of most of the features on our site, including subscription-based services.

Below you’ll find the types of cookies that we set when you visit AtlasPubco.com and their purpose:

  • Strictly Necessary: Enable the services that you have specifically asked or paid for.

  • Performance: Collect information on how visitors use our site.

  • Functionality: Remember the choices you have made.

  • Advertising: Deliver more relevant ads.

In addition to the cookies set directly by our partners, there are also cookies set by third parties to help deliver and monitor their ads. We have no responsibility or liability for these independent policies.

7. Cookie Removal and More Information

You can always modify your browser so as not to accept cookies or to notify you when cookies are sent to it. For more information about cookies including removing any or all of your cookies, please visit http://www.allaboutcookies.org.

Also, if you would like to remove the Google Analytics and DoubleClick cookies, please go to http://tools.google.com/dlpage/gaoptout and http://www.google.com/ads/preferences/plugin/ respectively.

Some of our sites are affiliated with AdThrive or Publisher First, Inc. dba Freestar ("Freestar") for the purposes of placing advertising on the Site. To learn more about their data usage, please visit their respective websites.

8. Update or Correct Your Information

If you want to change your email address for delivery of your paid-for newsletter email subscriptions, or you would like to change your password, you should go to your accounts page 

9. Opt Out or Close Your Account

Marketing & Promotions. If you would rather not hear from us by email, you can object to further marketing at any time by: (i) checking and updating your contact details within your account page (ii) selecting the "unsubscribe" link at the end of all our marketing and promotional update communications to you; or (iii) contacting support.

Please note: If you are paying for one of our services, clicking the “unsubscribe” link will not cancel your paid subscriptions, but it is likely to affect the deliverability of your newsletter messages.

Behavioral Advertising. To learn more about this behavioral advertising, including information on how to opt-out, please: (a) visit the DAA opt-out program, the Evidon opt-out program, and the Google Analytics opt-out program; (b) download the Evidon Ad Control application, available for iOS and Android; (c) see the interests associated with you by Google at https://adssettings.google.com; and (d) visit the Network Advertising Initiative’s opt-out page.

Consent Withdrawal. Where the processing of your personal information by us is based on consent, you can withdraw consent at any time by checking and updating your Data Preferences within your account page.

Cancel Your Subscription. If you want to cancel your subscription to one or more of our services but do not wish to remove your account entirely at this time, please contact us at Support@AtlasPubco.com.

Close Your Account Permanently. If you want to close your account - i.e., so that it cannot be logged into - please go to your account preferences page: 

10. Security and Protection of Your Information

We are committed to protecting your personal information. All information that you provide to us is stored on our secure servers. Access to paid-for areas of the site is password-protected for your privacy and security. While we do our best to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

Just as in the investing world, you must protect yourself. You are responsible for maintaining the secrecy of your passwords and/or any account information.

11. Users Aged 13 or Under

Protecting the safety of children when they use the internet is important to us. The site is intended for use only by persons who are at least 13 years of age. By using this site, you confirm to us that you meet this requirement.

12. European Users

For the purposes of European Economic Area data protection law (the "Data Protection Law"), the data controller is: Atlas Publishing Co, 1763 Columbia Rd NW Washington, DC 20009 (Support@AtlasPubco.com).


12.1 Use of Cookies

Our site places cookies on your device for a variety of purposes described in the Cookies and Other Technologies section of this privacy statement. If you have any questions about the cookies we set, please contact our Data Protection Officer at Support@AtlasPubco.com.


12.2 Data Storage

The data that we collect from you is transferred to, and may be stored at, a destination outside the European Economic Area ("EEA") that is not subject to equivalent Data Protection Law. For our purposes, the information we collect is processed and stored in the US.


12.3 European site users have certain rights under certain circumstances:

  • to be provided with a copy of your personal data held by us;

  • to request the rectification or erasure of your personal data held by us;

  • to request that we restrict the processing of your personal data;

  • to object to the further processing of your personal data;

  • to request that your provided personal data be moved to a third party.


12.4 Your right to withdraw consent:

Where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment. You can withdraw consent online or by contacting us.

13. Changes to this Policy

We may amend this Privacy and Cookie Statement from time to time. Please check back regularly to review your rights. If we make any substantive changes to this policy, we’ll announce it on our site and notify you by email.

14. Contact Us

Questions, comments, and requests regarding this privacy and cookie policy are welcomed and should be addressed to:

Data Protection Officer 1763 Columbia Rd NW Washington, DC 20009 Support@AtlasPubco.com